Application of Color Theory in Graphic Design

This paper aims to support applied research by presenting the essential principles of color theory, emphasizing their impact on the graphic design development process. It highlights the methods through which colors influence perception, aesthetics, and visual communication while analyzing practical solutions and tools widely used in the industry. The detailed bibliographic study will provide insights into modern technologies, such as quantization algorithms (Median cut, K-means), used to extract and generate relevant color palettes. Furthermore, this paper emphasizes the integration of emerging technologies into the design process, demonstrating the relevance of color theory in the context of digital applications.