DAIRY INDUSTRY MARKET IN RUSSIA UNDER SANCTIONS

In Russia, as in many other countries, sanctions have a significant impact on the economy and the dairy industry is no exception. One of the main consequences of sanctions for the Russian dairy industry is the restriction of access to imported products. This can lead to an increase in prices for dairy products due to a decrease in supply and deterioration in product quality due to a lack of raw materials. However, sanctions can also stimulate the development of domestic dairy production and strengthen the position of local producers in the market. This may lead to an increase in the competitiveness of the Russian dairy industry in the global market. To compensate for import restrictions, the Russian government has taken a number of measures to support the dairy industry. Subsidies for agricultural producers were increased; funds were invested in equipment modernization and infrastructure development. These measures are aimed at increasing productivity and reducing the cost of domestic dairy products. In addition, the sanctions have prompted the search for alternative suppliers of raw materials and equipment. Russian manufacturers are actively cooperating with Asian and Latin American countries, establishing new logistics chains and concluding lucrative contracts. All this underlines that the topic of sanctions remains relevant for our country and industry markets at the moment. The purpose of the work is to qualitatively and quantitatively study the dairy industry market in the Russian Federation and identify opportunities for further import substitution of the industry. The novelty of the work is reflected in the identification of ways to solve problems in the market related to sanctions.