Cloud-Based Big Data Platforms for Real-Time Accounting: A Case Study of E-Commerce Enterprises

This study examines the transformative impact of cloud-based big data platforms on real-time accounting in e-commerce enterprises. By leveraging scalable and flexible cloud solutions, businesses can enhance operational efficiency, improve decision-making, and boost customer satisfaction through instant financial insights. Key findings highlight the role of advanced analytics, seamless data integration, and automated reporting in optimizing accounting processes. However, challenges such as adoption barriers for SMEs, data security concerns, and the need for robust infrastructure remain critical considerations. Case studies demonstrate that successful implementation of these technologies leads to cost reductions, better resource allocation, and competitive agility. Recommendations include prioritizing data management systems, investing in employee training, and adopting predictive analytics to sustain growth in a dynamic digital marketplace. The study underscores the strategic importance of cloud-based big data solutions in modern e-commerce accounting practices.