Research on the Issue of "Trademark Use" in Trademark Infringement

"Trademark use" is the core thread running through trademark law and the cornerstone of the trademark legal system. However, there are still disputes over whether "trademark use" is a prerequisite and independent element for trademark infringement and the criteria for determining "trademark use". Therefore, it is necessary to further review the "trademark use" rule in combination with the principles of trademark law. In 2013, the Trademark Law was revised, and Article 48 of the Trademark Law added a specific definition of the use of trademarks. The view that "trademark use" is a prerequisite for trademark infringement has become the mainstream view in China's academic circle. However, "trademark use" faces problems such as unclear independent status and differences in determination standards in practice. Based on this, China can adopt the method of stipulating "trademark use" in the Trademark Law, clarifying its relationship with the "possibility of consumer confusion", and unifying the determination standards to improve "trademark use".

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Publication Details

Journal
Academic journal of management and social sciences
Published
2025-06-27
DOI
https://doi.org/10.54097/t83k0880
Primary Topic
Educational Reforms and Innovations
Type
article
Field-Weighted Citation Impact
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article

Research on the Issue of "Trademark Use" in Trademark Infringement

Gaoyang Zhang
Academic journal of management and social sciences
Educational Reforms and Innovations
article

Research on the Issue of "Trademark Use" in Trademark Infringement

Gaoyang Zhang
article en

Abstract

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Academic journal of management and social sciencesVol. 11(3)
Anhui University of Finance and Economics (CN)
Openalex Percentile: Top 81%
Educational Reforms and Innovations
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Research on the Issue of "Trademark Use" in Trademark Infringement — Gaoyang Zhang · Academic journal of management and social sciences (2025) | TGRS Research Map | TGRS