Analysis of Customer Value Co-creation and Individual Economy in the Digital Environment

Taking consulting services as an example, this paper discusses the current challenges faced by knowledge service industries in the digital environment and demonstrates the rise of the individual economy alongside the process of customer value co-creation. The aim of this research is to analyze the evolving relationship between customers and service providers under the new paradigm and to identify emerging development opportunities for the knowledge service industry. The study primarily employs case analysis and qualitative research methods, concluding that customers play a leading role in value co-creation activities within the digital environment, while the emergence and supportive role of the individual economy must also be acknowledged. Future research could further focus on value co-creation from diverse perspectives, such as exploring the impact of digitalization on value co-creation or conducting studies across various industries using quantitative research methods. This paper provides a foundational framework for subsequent value co-creation research and offers practical insights for the operations of knowledge service enterprises.