E-Liquid Flavor Availability Significantly Affects Cigarette and E-Liquid Purchasing in an Experimental Marketplace Simulating a Low Nicotine Product Standard
Access to a variety of non-tobacco (eg, fruit, mint, and dessert) flavored e-liquids could moderate initial VLNC cigarette and nicotine e-liquid purchasing if a low nicotine product standard for cigarettes is implemented. Future studies should investigate how the nicotine concentration, the flavor variety, and risk perceptions of vaping products affect VLNC cigarette purchasing and use over time.
Authors
- Eric C. Donny (ORCID: https://orcid.org/0000-0003-3288-9652)
- Joseph S. Koopmeiners (ORCID: https://orcid.org/0000-0001-6147-3168)
- Dorothy K. Hatsukami (ORCID: https://orcid.org/0000-0002-1108-2609)
- Rachel L. Denlinger-Apte (ORCID: https://orcid.org/0000-0002-3182-7188)
- Katelyn Tessier (ORCID: https://orcid.org/0000-0002-5513-583X)
- Darcy E. Lockhart (ORCID: https://orcid.org/0000-0002-3767-7600)
- Cassidy M. White (ORCID: https://orcid.org/0000-0002-3411-5055)
Institutions
- University of Minnesota (US)
- University of Minnesota Medical Center (US)
- Wake Forest University (US)
Publication Details
- Journal
- Nicotine & Tobacco Research
- Published
- 2025-06-20
- DOI
- https://doi.org/10.1093/ntr/ntaf131
- Primary Topic
- Smoking Behavior and Cessation
- Type
- article
- Field-Weighted Citation Impact
- 0.00
Funders
- Eli Lilly and Company
- World Health Organization
- Yale University
- University of Pennsylvania
- Ohio State University
- University of Minnesota
- University of Oklahoma
- Pennsylvania State University
- University of South Carolina
- Virginia Commonwealth University
- Australian Government
- Rural Development Administration
- National Institutes of Health
- U.S. Food and Drug Administration
- Masonic Cancer Center, University of Minnesota
- National Cancer Institute
- National Center for Advancing Translational Sciences
- Center for Tobacco Products