Communicating Antimicrobial Resistance on Instagram: Content Analysis of #AntibioticResistance
While Instagram serves as a platform for accurate and informative AMR communication, the post of it remains confined to niche groups, limiting its broader impact. To enhance engagement, AMR discussions should be integrated into more general interest content, use visually compelling formats, and encourage institutional participation and interactive user engagement.
Authors
- Mirko Ancillotti (ORCID: https://orcid.org/0000-0001-5748-0672)
- Anna-Carin Nordvall (ORCID: https://orcid.org/0000-0003-1120-4706)
- Emma Oljans (ORCID: https://orcid.org/0009-0009-8995-3038)
- Elin Nilsson (ORCID: https://orcid.org/0000-0002-1503-8146)
Institutions
- Uppsala University (SE)
- Swedish School of Sport and Health Sciences (SE)
- Umeå University (SE)
Publication Details
- Journal
- JMIR Infodemiology
- Published
- 2025-06-27
- DOI
- https://doi.org/10.2196/67825
- Primary Topic
- Social Media in Health Education
- Type
- article
- Field-Weighted Citation Impact
- 0.00