Procurement of agricultural mechanism through IPARD measure-1, and application of marketing in the meaning of explaining the profitability of investments by the advisory service

The study showed the importance of marketing in terms of making a business decision on the purchase of agricultural machinery that is not older than five years for the needs of the agricultural economy. In this study, the authors determined that there is a strong influence between the three influencing factors on the conditions of purchasing agricultural machinery (the existence of the possibility of refunds in the amount of 60-70%), and in relation to cases where marketing was used by the advisory service for agriculture, that is, when there was no direct marketing activity regarding the possibility of using IPARD-1 for the purpose of purchasing agricultural machinery. In addition, we found that T-values differ significantly in cases of not using marketing and its value ranges from 15,253 to 25,455, but in the case of applying marketing in relation to the purchase of new agricultural machinery, that interval would be even higher, that is, the significance is even higher, larger and ranges from 17,331 to 31,456.