Interdependence of sustainability and value creation

Sustainable business means cleaner and more environmentally focused business, which will meet current needs, but also leave the opportunity for future generations to use the benefits of natural resources. Companies are interested in sustainable business, because in this way they can influence the creation of value and the achievement of better business performance. Creating sustainable value contributes to building a sustainable environment and better environmental stewardship while delivering shareholder benefits, which are emphasized in the traditional concept of value creation. Therefore, the purpose of this paper is to explain the interdependence of sustainability and value creation.