Eco-innovations as a segment of green intellectual capital with the aim of strengthening the business sustainability

Sustainable business operations require a long-term perspective that integrates social, economic and environmental goals. Today, enterprises are expected to develop and use environmentally better, eco-efficient ways of producing products and providing services, contributing to the growth of national wealth and employment while respecting changing demands in terms of socially responsible behavior. In order to protect the environment, concepts such as green image, eco-innovation, green innovation, responsible innovation, sustainable innovation, eco-marketing, eco-production and eco-management are becoming more and more popular. Bearing in mind the above, the aim of this paper is to indicate the position of eco-innovation in green intellectual capital concept and identify the importance of eco-innovation for the sustainable goals achieving of a modern enterprise.