<b>Breaking Barriers, Building Dreams: Exploring the Real-Life Struggles and Strengths of Female Entrepreneurs: A Case Study of Sargodha</b>

This study explores the challenges, motivations, and enabling factors affecting female entrepreneurs in Sargodha, a semi-urban city in Pakistan. Using a qualitative case study approach, in-depth interviews were conducted with ten women entrepreneurs operating in diverse sectors, including beauty services, education, retail, and manufacturing. Thematic analysis revealed six major themes: gendered social norms, family support, financial constraints, work–life balance, psychological resilience, and institutional and community support. The findings indicate that deeply entrenched patriarchal norms and cultural expectations significantly hinder women’s participation in entrepreneurship, often restricting their mobility, industry choices, and access to capital. However, family support—particularly from spouses and fathers—along with inner resilience and guidance from women-focused institutions like the Sargodha Women’s Chamber, emerged as critical enablers of entrepreneurial success. The study also highlights the importance of mentorship, financial literacy, and inclusive policy interventions in addressing gender disparities. These insights contribute to the broader discourse on gender and entrepreneurship in developing contexts and underscore the need for multi-level support systems. Recommendations include enhancing financial access, expanding institutional outreach, promoting role models, and challenging societal stereotypes. This research offers practical implications for policymakers, educators, and development organizations aiming to foster inclusive and sustainable female entrepreneurship in Pakistan.