MODELING OF OPERATIONAL PERFORMANCE MANAGEMENT PROCESSES BASED ON DIGITAL PLATFORMS

The article discusses the modeling of operational efficiency management processes using modern digital platforms. The key aspects necessary for creating functional models aimed at optimizing management decisions are described. The description of the target block, the task block, the functional and information-analytical blocks is carried out, and their role in the formation of a data-based feedback system is also determined. Special attention is paid to the introduction of digital technologies and artificial intelligence into management processes, which allows organizations to increase operational efficiency and adapt to rapidly changing market conditions. In conclusion, it is emphasized that the successful application of the proposed models will not only lead to an improvement in key indicators, but will also allow for a digital transformation of operational activities, creating new opportunities for future business development.