PRICING STRATEGIES IN THE GROCERY RETAIL MARKET: A GAME THEORY ANALYSIS

The article is devoted to pricing strategies in the retail market, with an emphasis on food products. The author divides product groups by the coefficient of elasticity of demand by price. The article considers strategies for setting high and low prices for nearby stores with identical assortment in the same price segment. Methods of game theory and economic theory are used to explain pricing mechanisms. The best strategies for each product group are identified.

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Publication Details

Journal
EKONOMIKA I UPRAVLENIE PROBLEMY RESHENIYA
Published
2025-01-01
DOI
https://doi.org/10.36871/ek.up.p.r.2025.06.01.015
Primary Topic
Consumer Market Behavior and Pricing
Type
article
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0.00
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article

PRICING STRATEGIES IN THE GROCERY RETAIL MARKET: A GAME THEORY ANALYSIS

Konstantin S. Voloshchuk
EKONOMIKA I UPRAVLENIE PROBLEMY RESHENIYA
Consumer Market Behavior and Pricing
article

PRICING STRATEGIES IN THE GROCERY RETAIL MARKET: A GAME THEORY ANALYSIS

Konstantin S. Voloshchuk
article en

Abstract

The article is devoted to pricing strategies in the retail market, with an emphasis on food products. The author divides product groups by the coefficient of elasticity of demand by price. The article considers strategies for setting high and low prices for nearby stores with identical assortment in the same price segment. Methods of game theory and economic theory are used to explain pricing mechanisms. The best strategies for each product group are identified.

EKONOMIKA I UPRAVLENIE PROBLEMY RESHENIYAVol. 6/1(159)
Openalex Percentile: Top 81%
Consumer Market Behavior and Pricing
DOISourceOpenAlex
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PRICING STRATEGIES IN THE GROCERY RETAIL MARKET: A GAME THEORY ANALYSIS — Konstantin S. Voloshchuk · EKONOMIKA I UPRAVLENIE PROBLEMY RESHENIYA (2025) | TGRS Research Map | TGRS