USING PEDESTRIAN SIMULATION MODELS TO IMPROVE THE QUALITY OF SERVICE IN RETAIL STORES

One of the important aspects affecting customer loyalty of a retail store is the speed and convenience of service, which is important in the context of increasing competition among retail outlets for everyday purchases. The presence of queues for a significant proportion of customers can be a crucial factor when choosing between two outlets. The authors considered two simulation modeling approaches to solve these problems: discrete event modeling and pedestrian modeling. The advantages and disadvantages of each method are outlined, and two types of models are constructed for a typical supermarket “at home” located on the ground floor of a residential building. The fundamental possibility of using the Anylogic software product to solve these tasks is proved.