COST MANAGEMENT UNDER UNCERTAINTY

In the context of growing instability of the global economic and political environment, effective cost management is becoming the main factor in the successful development of a company. The authors of this article note that modern digital solutions allow for a detailed analysis of the cost structure, identification of hidden costs and suggestion of ways to optimize them. The article identifies the advantages and disadvantages of the impact of process automation and data digitalization on the cost management of companies. Particular attention is paid to modern cost management methods, such as ABC analysis, lean manufacturing and kaizen costing. Practical examples are given illustrating the adaptation of Russian companies to modern challenges. The authors systematize the areas that should be included in the company’s cost management strategy. This will allow companies to gain a competitive advantage, increase resilience to external shocks and successfully develop even in conditions of economic instability.