Transforming portfolio management with AI and ML: shaping investor perceptions and the future of the Indian investment sector

Artificial Intelligence (AI) and Machine Learning (ML) have now became a key component across multiple sectors, particularly in the field of portfolio management, Where accuracy and effectiveness are essential. The implementation of AI and ML in this domain represents a major change from traditional methods. This study applies non-probability convenience sampling along with visual representation tools like bar graphs and pie charts to analyse the responses from Indian investors. This work shows that the implementation of AI and ML in asset management firms is moving forward, but there is a lack of awareness among investors about their implications. 33% of respondents prefer working with a certified analyst, while 56.6% would rather prefer a combination of human expertise and AI/ML assistance. More than 58% have noticed improvements in the accuracy of market predictions with AI/ML, but many are still unsure about whether AI can provide the personal touch that humans offer. Financial firms need to prioritize educating investors about the benefits and risks of AI/ML.This study helps investors and companies understand each other better. It also gives us a glimpse into how AI and machine learning will shape asset management in the future.