Transportation Route Optimization

This study investigates the effectiveness of transportation route optimization in improving efficiency, reducing costs, and enhancing service quality in urban logistics and transit systems. With the growing challenges of urban congestion, rising fuel costs, and increasing customer expectations, the research explores how technologies such as GPS tracking, real-time traffic data, and heuristic algorithms contribute to smarter route planning. Data collected from 244 logistics and transportation professionals across cities like Bangalore, Pune, and Hyderabad was analyzed using both parametric and non-parametric statistical methods. Findings reveal that structured route planning significantly improves efficiency and customer satisfaction, though cost-effectiveness remains a challenge. The study also highlights a gap between organizations' strategic goals and their current technological adoption, emphasizing the need for greater investment in smart routing solutions. These insights offer valuable implications for both industry stakeholders and policymakers aiming to enhance urban mobility and last-mile delivery performance.