PARADIGM OF RISK MANAGEMENT AND AGRICULTURAL AD-MINISTRATION IN THE ECONOMIC ACTIVITIES OF ENTERPRISES

The article considers the paradigm of risk management and agricultural admin-istration of productive activities of enterprises, in particular farms, which are one of the most risky types of functioning in the agrarian sector of the econo-my. To obtain high yields and increase production efficiency, enterprises and farms need to make well-founded and balanced decisions based on highly spe-cialized knowledge and practical experience. The roles of risk management and agricultural administration in the system of the agrarian paradigm are identi-fied. The study was conducted using logical and structural analysis, theoretical modeling, specification, formalization and interpretation of theoretical infor-mation. In the course of studying the current state of agricultural production in the productive activities of enterprises, in particular farms, the infrastructure and information support of agricultural producers were determined. It was de-termined that effective risk management and agricultural administration in the sphere of productive activities of enterprises are a basic prerequisite for inten-sification of productivity and competitiveness of small producers. Priority vec-tors of risk management and agricultural administration are highlighted. The specifics of the process of managing the productivity of enterprises, and in particular farms, with the involvement of agricultural administration are stud-ied and further prospects for its development are outlined. The main measures for optimizing the situation in the studied sector of agricultural production are proposed. The practical significance of the research results is considered in the possibility of their application in the process of developing relevant programs that allow increasing the effectiveness of risk management in the productive activities of enterprises of small forms of management, increasing the indica-tors of the production process and the competitiveness of products, as well as the formation of a stable and effective system of agricultural administration in Ukraine. It was established that the development of risk management and agri-cultural administration play a significant role in optimizing the standard of liv-ing of the population in rural areas.