Health Tourism Potential of Kalbajar

The Kalbajar region, known for its rich natural resources, mountainous terrain, and healing mineral springs such as Istisu, holds significant potential for the development of health tourism. This article explores the health tourism potential of the Kalbajar region, which is among the territories of Azerbaijan liberated from occupation and known for its unique natural therapeutic resources. Kalbajar’s rich mineral and thermal water resources, mountainous climate, and clean ecological environment make it a strategically important region for the development of health and wellness tourism. The relevance of the study lies in the fact that the development of health tourism in the post-conflict period has significant potential for the socio-economic revitalization of the region, both locally and internationally. Scientifically grounded planning in this area is essential for sustainable growth. The main objective of the article is to evaluate the health tourism potential of the Kalbajar region by analyzing its natural-geographical features and hydro-mineral resources and to determine development directions based on international experience. The scientific novelty of the study is that, for the first time, Kalbajar's health tourism opportunities are examined in a systematic way using a comprehensive approach that includes SWOT analysis, statistical data, and comparative insights from the experience of Turkic states. This serves as a scientific foundation for future planning and investment decisions. The findings of the research indicate that with the establishment of modern infrastructure, preservation of ecological balance, and efficient use of natural resources, Kalbajar has the potential to become a competitive health tourism destination in the South Caucasus in the near future.