Impact of the “Post-Course-Competition-Certificate” on the Employment Quality of Middle- and High-Level College Students—Taking the Case of E-Commerce Specialty

新质生产力背景下，对于电子商务专业就业质量提升有着更高的期待与要求，“岗课赛证”四位一体深度融合发展是立足我国职业教育“土壤”，发展职业教育的重要举措。本研究基于对“岗课赛证”内涵与外延的深入了解，将其细分为岗位意识、岗位能力、内生动力与外部认可四个维度。立足职校电子商务专业学生开展广泛调研，借助结构方程模型对“岗课赛证”融通与电子商务专业就业质量提升之间作用机制进行探讨。研究发现：岗位意识、岗位能力、内生动力与外部认可四个变量对于就业质量提升均存在显著正相关关系，其中内生动力作用最为显著。可见，各职业院校电子商务专业应大力推进“岗课赛证”融通步伐，高度重视“岗课赛证”融通相关教学与管理工作的展开，充分发挥“岗课赛证”融通对电子商务专业就业质量提升的拉动作用。Under the background of new quality productivity, there are higher expectations and requirements for the improvement of employment quality, and the development of the four-in-one in-depth integration of “post-course-competition-certificate” is an important initiative for the development of vocational education based on the “soil” of vocational education in China. Based on the in-depth understanding of the connotation and extension of “post-course-competition-certificate”, this study subdivided it into four dimensions, namely, job awareness, job competence, endogenous motivation and external recognition. Based on the extensive research on vocational school students, the study explores the mechanism between the integration of “post-course-competition-certificate” and the improvement of employment quality with the help of structural equation modelling. It is found that there is a significant positive correlation between job awareness, job competence, endogenous motivation and external recognition, with endogenous motivation playing the most significant role. It can be seen that vocational colleges and universities should vigorously promote the pace of “post-course-competition-certificate” integration, attach great importance to the teaching and management of “post-course-competition-certificate” integration, and give full play to the influence of “post-course-competition-certificate” integration on employment quality.