Empirical Study and Analysis of College Students’ Deep and Shallow Reading Phenomena in the Era of Converged Media

“融媒体”是充分利用媒介载体，把广播、电视、报纸等既有共同点，又存在互补性的不同媒体，在人力、内容、宣传等方面进行全面整合，实现“资源通融、内容兼融、宣传互融、利益共融”的新型媒体。在融媒体时代，随着互联网和数字技术的快速发展，融媒体深刻改变了人们的阅读方式，传统的纸质阅读不再盛行，所替代的是由移动端带来的交互、便捷式网络阅读，这也使得人们的阅读习惯从深阅读逐渐向浅阅读过渡。本文通过深入分析融媒体时代的特征，通过问卷调查和深度访谈的研究方法，探讨大学生群体在融媒体时代影响下阅读习惯的变化。“Converged media” involves the comprehensive integration of various media platforms such as radio, television, and newspapers, which share similarities and complement each other in terms of resources, content, and promotion. This integration results in a new form of media characterized by “resource sharing, content fusion, promotional synergy, and mutual benefits”. In the era of converged media, the rapid development of the internet and digital technologies has profoundly transformed people’s reading habits. Traditional paper-based reading is no longer dominant, having been replaced by interactive and convenient online reading accessed via mobile devices. This shift has resulted in a transition from deep reading to shallow reading. This paper investigates the changes in reading habits among college students influenced by the converged media era through an in-depth analysis of its characteristics, utilizing research methods such as questionnaires and in-depth interviews.