The Dissemination Effect and Social Influence of TikTok among Young People in Malaysia

在社交媒体深刻重塑青年生活方式的背景下，本研究聚焦TikTok在马来西亚青年群体中的传播特征与社会效应。通过混合研究方法，分析平台内容生态如何适配青年兴趣偏好，探讨其在文化传播、社会动员等方面的积极影响，以及网络沉迷、信息失序、文化同质化等潜在挑战。研究发现，TikTok已成为马来西亚青年获取信息、表达文化认同的核心载体，既推动了本土传统艺术的全球化传播与青年创造力激发，也带来媒介依赖与价值观偏差等问题。研究进一步结合技术发展趋势与区域治理需求，从平台算法优化、政府监管创新、青年媒介素养提升三方面提出对策，旨在为构建平衡技术红利与社会风险的数字生态提供理论参考与实践路径。Against the backdrop of social media profoundly reshaping youth lifestyles, this study focuses on the dissemination characteristics and social effects of TikTok among young people in Malaysia. By using a mixed research method, analyze how the platform content ecology adapts to the interests and preferences of young people, explore its positive impact on cultural dissemination, social mobilization, and potential challenges such as internet addiction, information disorder, and cultural homogenization. Research has found that TikTok has become a core carrier for Malaysian youth to obtain information and express cultural identity, which not only promotes the global dissemination of local traditional arts and stimulates youth creativity, but also brings problems such as media dependence and value deviation. Further combining technological development trends with regional governance needs, this study proposes countermeasures from three aspects: platform algorithm optimization, government regulatory innovation, and youth media literacy improvement, aiming to provide theoretical references and practical paths for building a digital ecosystem that balances technological dividends and social risks.