Parental Mediation in Digital Media: Balancing Opportunities and Risks for Children

This qualitative study explores parents’ perceptions, strategies, and challenges in managing their children’s exposure to media and social media. Drawing on semi-structured interviews with 15 parents (12 mothers and 3 fathers) of children aged 4‐12 from northern Israel, the findings reveal a nuanced understanding of the dual nature of digital media. Parents perceived media as both a valuable educational tool and a source of potential harm, expressing concerns about unrealistic ideals, behavioral influences, and exposure to distressing or inappropriate content. Key strategies employed included restrictive mediation, such as screen time limits, and active mediation, including co-viewing and open communication. Despite these efforts, many parents faced emotional strain and feelings of helplessness, particularly in navigating the rapidly evolving digital landscape. The study highlights the critical need for systemic support, including digital literacy programs for parents and children, to empower families and mitigate risks while maximizing media’s benefits. These findings underscore the importance of collaborative efforts among parents, educators, and policymakers in fostering a balanced and safe digital environment for children.