Research on the Path of Rural E-Commerce to Promote the Modernization of Rural Governance under the Empowerment of Digital Intelligence

随着技术的迅猛发展和乡村振兴战略的深入推进，农村电商作为连接城乡资源的重要桥梁，正在成为推动乡村治理现代化的重要力量。立足于数字技术赋能的背景，梳理农村电商的发展路径与主要模式，探讨其在促进村庄经济发展、优化公共服务供给、提升治理效率与参与度等方面的积极作用。文章也指出当前农村电商发展过程中面临的数字鸿沟、治理机制不健全、平台主导下农民话语权缺失等现实问题。在此背景下，提出强化基础设施建设、提升数字素养、完善协同治理机制等对策建议。数字技术与农村电商的深度融合，是推动乡村治理体系和治理能力现代化的重要路径，为实现共同富裕和全面推进乡村振兴提供了新思路与新动能。With the rapid development of technology and the in-depth advancement of the rural revitalization strategy, rural e-commerce, as an important bridge connecting urban and rural resources, is becoming an important force to promote the modernization of rural governance. Based on the background of digital technology empowerment, sort out the development path and main models of rural e-commerce, and explore its active role in promoting village economic development, optimizing the supply of public services, and improving governance efficiency and participation. At the same time, the article also pointed out the current digital divide faced by rural e-commerce development, the imperfect governance mechanism, and the lack of farmers’ right to speak under the leadership of the platform. In this context, countermeasures and suggestions such as strengthening infrastructure construction, improving digital literacy, and improving collaborative governance mechanisms are put forward. The deep integration of digital technology and rural e-commerce is an important way to promote the modernization of rural governance systems and governance capabilities, and provides new ideas and new momentum for achieving common prosperity and comprehensively promoting rural revitalization.