Research on the Activation Path of Archaeological Resources in the Era of E-Commerce

在社会主义文化繁荣兴盛的时代背景下，考古资源社会化需求增大，实现考古资源的保护与传承、助推文化产业可持续发展成为当下一大问题。随着科技和数字化时代的发展，电商平台不仅为文化的传承与创新提供了数字化载体，还促进了文化消费与跨文化传播。本文通过分析电商时代下考古资源的活化、文化产业可持续发展面临的挑战与机遇，揭示考古资源和文化产业如何借助电商平台实现文化价值转化以及推动文化产业的可持续发展。In the context of socialist cultural prosperity, the demand for socialization of archaeological resources has increased, and the protection and inheritance of archaeological resources and the promotion of sustainable development of the cultural industry have become a major issue now. With the development of the era of technology and digitalization, e-commerce platforms not only provide digital carriers for cultural inheritance and innovation, but also promote cultural consumption and intercultural communication. By analyzing the challenges and opportunities faced by the activation of archaeological resources and the sustainable development of cultural industries in the e-commerce era, this paper reveals how archaeological resources and cultural industries can use e-commerce platforms to transform cultural values and promote the sustainable development of cultural industries.