Integration of Phygital Games into the Educational Process as a Solution to the Problem of Student Physical Inactivity

The phenomenon of phygital games, a progressive trend combining traditional physical activity and digital technologies, is analyzed. The paper examines its current position, development vectors, as well as the potential for integration into the educational process. Phygital sports is presented as an innovative educational tool that goes beyond the usual physical education, while simultaneously contributing to the formation of technological literacy among students and the improvement of communicative competencies. Special attention is paid to the practical aspects of integrating phygital activities into the educational process of higher education institutions. The data of foreign studies confirming the effectiveness of such technologies in combating physical inactivity and increasing student motivation are presented. The article discusses possible ways of introducing phygital disciplines into the educational environment of modern universities. The existing barriers and limitations that need to be overcome for the effective implementation of digital trends in the daily practice of student youth are noted. The material is of interest both to specialists in the field of physical education and digital pedagogy, and to the administrations of educational institutions seeking innovative approaches in the organization of the educational process.