EVALUATION AND OPTIMIZATION OF WEBSITE EFFICIENCY USING GOOGLE PAGESPEED INSIGHTS

The article explores the specifics of determining website efficiency using the Google PageSpeed Insights tool. The main criteria for webpage efficiency are considered, including loading speed, interactivity, and stability of content display. An analysis of existing approaches to website performance evaluation is conducted, and the expediency of using Google PageSpeed Insights for their optimization is substantiated. The practical part of the study focuses on evaluating the efficiency of the website of Lesya Ukrainka Volyn National University, which allowed identifying key shortcomings and formulating recommendations for their elimination. The theoretical significance of the work lies in clarifying the concept of 'website efficiency' and analyzing methods for its evaluation. The practical value of the research lies in developing recommendations for improving the performance of web resources.