Lost in Translation: A Descriptive Grammar Analysis in Public Signages

The languages we encounter in public spaces, such as posters, store names, and street names, are referred to as public signage. Public signages display the languages that are spoken in a particular place as well as how these languages are used in daily life. With this, erroneous constructions in public signages are unavoidable. To address this issue, this study investigates the grammatical errors that are present in public notices found in public places, with a focus on the descriptive grammar evaluation of such linguistic constructs. The researchers studied and found also the prevalent grammatical errors, including incorrect usage of possessive forms, incorrect punctuation, misuse of article, misspelling, and employing redundant words within a sentence. These mistakes bring about great problems in public communication through an impact on understanding and clarity. This study also emphasizes the role of social, cultural, and linguistic aspects in the creation of signage, drawing on William Labov’s Sociolinguistics Theory and Howard Gilles’ Communication Accommodation (CAT). The results highlight the need for public signage to be more linguistically sensitive and grammatically correct to enhance inclusive understanding in various city locations, public safety, and promote clearer communication.

Authors

Publication Details

Journal
International Journal of Research and Innovation in Social Science
Published
2025-01-01
DOI
https://doi.org/10.47772/ijriss.2025.90600008
Primary Topic
Discourse Analysis in Language Studies
Type
article
Field-Weighted Citation Impact
0.00
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article

Lost in Translation: A Descriptive Grammar Analysis in Public Signages

Jose G. Tan, Liiy L. Alauya, Jay Lloyd M. Labrador, Shine Mylette G. Montesclaros et al.
International Journal of Research and Innovation in Social Science
Discourse Analysis in Language Studies
article

Lost in Translation: A Descriptive Grammar Analysis in Public Signages

Jose G. Tan, Liiy L. Alauya, Jay Lloyd M. Labrador, Shine Mylette G. Montesclaros, John Jerime B. Obeda, April Joy L. Palomata
article en

Abstract

The languages we encounter in public spaces, such as posters, store names, and street names, are referred to as public signage. Public signages display the languages that are spoken in a particular place as well as how these languages are used in daily life. With this, erroneous constructions in public signages are unavoidable. To address this issue, this study investigates the grammatical errors that are present in public notices found in public places, with a focus on the descriptive grammar evaluation of such linguistic constructs. The researchers studied and found also the prevalent grammatical errors, including incorrect usage of possessive forms, incorrect punctuation, misuse of article, misspelling, and employing redundant words within a sentence. These mistakes bring about great problems in public communication through an impact on understanding and clarity. This study also emphasizes the role of social, cultural, and linguistic aspects in the creation of signage, drawing on William Labov’s Sociolinguistics Theory and Howard Gilles’ Communication Accommodation (CAT). The results highlight the need for public signage to be more linguistically sensitive and grammatically correct to enhance inclusive understanding in various city locations, public safety, and promote clearer communication.

International Journal of Research and Innovation in Social ScienceVol. IX(VI)
Openalex Percentile: Top 84%
Discourse Analysis in Language Studies
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