EVALUATING CONSUMER SENTIMENTS AND TRUST TOWARDS DIGITAL SHOPPING CHANNELS

The Auto wired high rate of digital technologies development along with the integration of the internet to almost every area has considerably changed consumer behavior, especially in the sphere of retailing.This paper discusses feedback of the consumers on online shopping and the most important and influential characteristics involved in it including convenience, prices, availability of goods, safety, confidence and satisfaction after receiving goods.The study method will be qualitative based on a well-designed questionnaire that will be issued to all age groups, income and geographic disciplines of the consumers.It has been seen that convenience and time saving figures are the main factors influencing the positive perception of online shopping with the second-best position held by availability of a wider variety of products and competitive prices.Nevertheless, issues of the quality of products, lagging deliveries, and information privacy still represent barriers to further adoption.The results also impose the differences in terms of the demographics where young consumers express stronger preference and trust to using online platforms than the older segments of the population.It is found, in the study, that the acceptance of online shopping is being increased and yet it requires longterm consolidation through greater consumer confidence, adequate logistics, and added value.Both findings can be used by e-commerce businesses and marketers to ensure that they align their approaches to changing consumer demands.