FEATURES OF THE JOURNALISTIC / MEDIA / PRESS DISCOURSE IN AGRICULTURE

This paper explores the defining features and functional roles of journalistic, media, and press discourse through the lens of English, French, and Romanian experts in discourse theory.The authors begin by clarifying the concept of journalistic discourse, outlining its theoretical foundations and emphasizing its central place in contemporary communication.Two primary forms are examined in detail: the interview and the reportage, both of which serve as key modes through which journalistic discourse operates.The paper further investigates the dynamic capabilities of journalistic discourse-its power to act on audiences, assign roles or meanings, construct identities, define social realities, ensure continuity, possess authority, include or exclude voices, level hierarchies, transform perceptions, and utilize linguistic tools for specific purposes.Through this multifaceted functionality, the authors highlight how journalistic discourse not only conveys information but also actively shapes public understanding and social structures.Importantly, the analysis does not overlook the dual nature of these functions, discussing both the positive contributions-such as informing, enlightening, and engaging audiencesand the potential negative effects, including manipulation, bias, or marginalization.By integrating perspectives from multiple linguistic and cultural traditions, the paper offers a comprehensive and nuanced view of the roles, risks, and responsibilities inherent in journalistic communication.