<b>Exploring the Intersection of Technology and Sport: Assessing the Usage and Awareness of Artificial Intelligence in Sports Performance Among Male Intervarsity Handball Players</b>

The use and knowledge of artificial intelligence (AI) in improving sports performance among male intervarsity handball players was the focus of this research, which examines the relationship between AI and sports. Data from 120 Pakistani intervarsity handball players was gathered using a survey questionnaire. The researcher utilized survey research design as part of a quantitative research strategy. The purpose of the research was to examine the association between AI awareness, usage and sports performance. Simple random sampling was used by the researcher. The researcher used a self-administrated questionnaire as a research tool. Pearson correlation analysis for relationship and SPSS 26, version for analysis of collected data was used by the researcher. The results show a strong positive relationship between enhanced sports performance and the use of AI technologies, including wearable technology. Furthermore, it was shown that athletes with higher levels of AI awareness performed better, indicating that a greater understanding of AI technology might improve sports performance. This study demonstrates how artificial intelligence (AI) has the potential to transform sports training and performance optimization, offering coaches, players, and sports organizations insightful information on how to use AI to achieve optimal performance in competitive sports.