FORMATION OF PROFESSIONAL COMPETENCES OF AN ART MANAGER IN THE PROCESS OF TRAINING OF A FUTURE MUSIC TEACHER

The article explores the specifics of professional activity in art management within the framework of modern socio-cultural transformation. The relevance of the problem to art management is due to the growing calls that confront the cultural sphere in the minds of globalization, digitalization and changes in models of living art. Art managers are becoming key agents of change, responsible for promoting artistic development and strategically managing cultural processes. Currently, there is a need for a new type of managers, who will have both creative skills and competence in organizational and economic spheres, which underscores the importance of follow-up professional activity of an art manager. The issues of art management are explored in the works of D. Getz, J. Goldblatt, I. Allen and others. Ukrainian scientists, in particular I. Shevchenko, K. Pichyk, O. Karpyuk emphasize the practical aspects of the art manager’s activities in the context of the transformation of the cultural space. However, insufficient attention is paid to the issue of the formation of professional competencies of the art manager in the context of pedagogical education, which determines the need for further study. The purpose of the article is to theoretically substantiate the specifics of the professional activity of an art manager in the context of cultural transformation, to identify key competencies and approaches to their formation in the process of professional training. Art management is considered an interdisciplinary field that combines elements of cultural studies, sociology, economics and pedagogy. The professional activity of an art manager covers planning, organization and implementation of cultural projects, work with target audiences, art marketing and resource management. The specialist’s competencies include: communicative, project, financial and economic, analytical, creative and pedagogical components. In the European context, significant attention is paid to practice-oriented training, integration of art management with IT tools and fundraising practices. In Ukraine, there is a dynamic development of educational programs in the specialty "Musical Art. Art Communications", however, there is a need to modernize educational content and actively include innovative training methods. The terminological apparatus is analyzed, and the main directions, functions, and leadership styles in the field of art management are defined. The historical development of art management in European countries is studied with emphasis on the evolution of the art market. Particular attention is paid to the personality of the art manager as a bearer of managerial, creative, and cultural functions. The work outlines the professional competencies, axiological orientations, and strategic approaches required for effective performance in the field of culture and the arts. A classification of art management types is provided, highlighting their unique features in the context of current challenges. The role of the art manager as an integrator of socio-cultural experience and coordinator of creative processes is summarized. Prospects for further research are identified, which include studying the impact of digital transformation on the role of an art manager, as well as developing adaptive models for training specialists in the creative industries.