Research on the International Communication Path of Intangible Cultural Resources of Jingchu Traditional Chinese Medicine in the Digital Age

In the trend of global digital communication, the intangible cultural resources of Jingchu Traditional Chinese Medicine, as a significant part of outstanding Chinese traditional culture, face new opportunities and challenges in international communication. This research focuses on three core areas: traditional Chinese medicine figures, medical techniques, and traditional Chinese medicine health - preservation culture. It systematically investigates their digital communication status, analyzes the dilemmas, and proposes targeted strategies, aiming to provide theoretical support and practical paths for the international communication of Jingchu Traditional Chinese Medicine culture.