An Investigation into the Effects of Corporate Social Entrepreneurship on Rural Revitalization within a Value Co-creation Framework

Rural revitalization holds paramount importance in fostering integrated urban-rural development and facilitating coordinated regional progress. Within the context of evolving societal dynamics, the implementation of efficacious strategies to advance rural revitalization has emerged as a critical imperative for regional development. The limitations of the conventional unidirectional value creation model, in the face of contemporary socioeconomic advancements, necessitate the adoption of value co-creation theory. This paradigm shift underscores a fundamental value in societal evolution and offers novel avenues for social entrepreneurial endeavors. This study investigates, from a value co-creation perspective, the influence of corporate social entrepreneurship on rural revitalization.