SMARTPHONE AS A SOURCE OF OPTIMIZATION OF JOURNALIST’S WORK

A smartphone is not only a means of communication, but also a gadget that helps a modern person better understand the effectiveness and optimize some of his own needs. Today, it plays the role of not only a full connection, but also provides constant access to various sources of information, searches for informational opportunities and promotes the popularization of his own content and himself. That is why these gadgets have also rapidly taken an important place in the work of journalists. After all, in addition to the advantages in working with knowledge, they make it possible to instantly create content using various applications, being at the scene of the event itself. That is, smartphones optimize the work of a journalist. These gadgets have also changed the traditional role of the “author-consumer of information”, now anyone can create content and share it with the audience. However, this is not always positive, since not every ordinary person realizes that it is necessary to check information and what harm false information can cause, on the other hand, journalists clearly understand this, but not always want to support the requirements for providing quality content. The use of smartphones by journalists in Ukraine became particularly popular during the Revolution of Dignity. It is during various large-scale public events, riots, actions, rallies that journalism especially needs to be mobile in order to produce the highest quality and most detailed content possible. The definition of the famous German journalist Bjоrn Staschen best confirms this: “smartphone has the best set of tools for journalistic work: it allows you to record sound and images and edit them, and instantly transmit” [7]. Therefore, it is extremely important for modern journalists to have a high-quality smartphone and actively use its digital applications. After all, they optimize the work of a journalist and instantly solve many complex processes: information search, verification, content expansion, its visible component and popularization among the audience, as well as creating a personal brand.