An Exploration of the Development Path of New Quality Productivity of Airlines under the Digital Economy

本研究聚焦于数字经济化时代航空公司通过新质生产力培育实现转型战略需求，网络营销作为关键的驱动力为航空公司新质生产力的发展提供了新的机遇和挑战，基于熵权评价法构建航空公司高质量发展评估模型，系统解构航空运输领域新质生产力的三维内涵架构及其演化路径。以中国东方航空为实证样本，深入剖析新质劳动者智能素养提升、新质劳动资料数字化重构、新质劳动对象生态化延伸三大核心维度，研究结果为航空公司在数字化与低碳化双重转型中实现高质量发展提供了可操作的实践指南，同时也强调了航空公司新质生产力发展中的不可忽视的战略价值。This study focuses on the strategic needs of airlines to achieve transformation through the cultivation of new quality productivity in the era of digital economy, and network marketing, as a key driving force, provides new opportunities and challenges for the development of new quality productivity of airlines. Taking China Eastern Airlines as an empirical sample, this paper deeply analyzes the three core dimensions of the improvement of the intelligent literacy of new quality workers, the digital reconstruction of new quality labor materials, and the ecological extension of new quality labor objects, and the research results provide practical guidelines for airlines to achieve high-quality development in the dual transformation of digitalization and low-carbonization, and also emphasize the strategic value that cannot be ignored in the development of new quality productivity of airlines.