Makeup art in Ukraine: contemporary terminological system

The purpose of the article is to analyze the existing terminology of makeup art, its usage and dissemination, identify its key characteristics, problematic aspects, and gaps, as well as develop recommendations for its systematization and improvement. The study takes into account modern trends in makeup artistry, technological innovations, and the needs of the professional environment. This will contribute to the development of the field, the improvement of educational programs, the facilitation of professional communication, and the enhancement of the integration of Ukrainian makeup artistry into the global context. The methodology is based on a comprehensive approach that combines analysis and synthesis of scientific papers, dictionaries, textbooks, and other sources to evaluate the existing terminology, as well as the comparative method to correlate Ukrainian terms with their English counterparts. Empirical methods (expert surveys and interviews with professional makeup artists) were used to identify problems in the use of terminology, along with content analysis of educational programs, professional publications, and instructions for makeup products and equipment. The obtained results were subjected to systematization and classification to develop proposals for the standardization and unification of terminology. The result of the research presented in this article is the identification of key trends and issues in the use of makeup artistry terminology in Ukraine, the delineation of major terminological discrepancies, and the formulation of proposals for their harmonization in accordance with international standards. The scientific novelty of the study lies in the comprehensive analysis of Ukrainian makeup terminology, covering both theoretical and practical aspects. For the first time, a comparative analysis of Ukrainian terms with the international terminological system has been conducted, and ways for their standardization have been proposed. The practical significance of the obtained results lies in their potential application for the development of specialized educational programs, the creation of regulatory documents on makeup artistry terminology, and the improvement of communication within the professional community. The proposed recommendations will contribute to the greater integration of Ukrainian specialists into the international makeup industry.