Research on the Training Model and Strategy of Rural E-Commerce Talents—Taking Xiaogang Village as an Example

随着互联网技术的普及和农村电商的快速发展，农村电商人才需求逐渐增加。然而，在乡村振兴背景下，农村电商人才培养体系尚不完善，存在较多短板元素，人才供需尤为突出。本文通过对农村电商人才需求的分析，提出了创新农村电商人才培养模式的策略，包括加强政策支持、完善培养体系、强化校企合作、优化培养模式等，旨在为农村电商人才培养提供有益的价值参考。With the popularization of Internet technology and the rapid development of rural e-commerce, the demand for rural e-commerce talents is gradually increasing. However, in the context of rural revitalization, the talent training system for rural e-commerce is not yet perfect, with many short-term elements and particularly prominent talent supply and demand. This article analyzes the demand for rural e-commerce talents and proposes strategies for innovating the training mode of rural e-commerce talents, including strengthening policy support, improving the training system, enhancing school enterprise cooperation, optimizing the training mode, etc., aiming to provide useful value references for the training of rural e-commerce talents.