NEW CHALLENGES IN TEAM MANAGEMENT IN THE CONTEXT OF DIGITAL TRANSFORMATION

The article is devoted to the study of challenges in team management in the context of digital transformation, which modern Russian companies face. The transformation of the role of the manager, the problems of maintaining corporate culture, changes in motivation systems, as well as issues of information security and technological inequality are considered. Based on the analysis of the practices of leading Russian corporations (Sber, Tinkoff, Yandex, Rosatom), the main trends in the adaptation of management approaches to the digital environment are identified. Particular attention is paid to the contradiction between the need for digitalization of business processes and maintaining a human-oriented approach to personnel management. The article is of interest to managers, HR specialists and researchers in the field of corporate governance.