COMMUNICATIVE SPECIFICITY OF ONLINE COMMUNICATION BETWEEN A TEACHER AND STUDENTS IN THE CONTEXT OF DIGITALIZATION OF EDUCATION

The article examines the communicative specifics of online communication between teachers and students in the context of digitalization of education. The relevance of the topic is due to the rapid development of information and communication technologies and the transition of educational institutions to distance and hybrid learning formats. The study is aimed at identifying the features of pedagogical interaction in the digital educational environment, analyzing synchronous and asynchronous forms of communication, as well as determining the factors influencing the effectiveness of online communication. The paper summarizes theoretical approaches of Russian scientists (I. V. Robert, E. V. Korotaeva, L. V. Kulikova, and others) to the problem of digital didactics and communicative pedagogy, and examines psychological and linguistic aspects of virtual discourse. The empirical part of the article includes an analysis of practical difficulties that teachers and students face when interacting in an online environment, as well as proposals for optimizing communication strategies.