الاتصال التراثي: إسهام في تعزيز الهوية الثقافية وأداة لانتقال الرموز الأمازيغية

In the present paper, we highlight the value of heritage communication as a means of presenting and raising awareness of Amazigh symbols as a cultural identity for tourists and as a tool of passing these symbols forward to visitors to Béjaïa. For this purpose, we conducted a series of interviews with communicators from official bodies such as the Directorate of Culture and the Directorate of Tourism of Béjaïa, to understand the nature of their communication practices in promoting the Amazigh symbols of Béjaïa. This research contribution theoretically adopts Jean Davallon approach, which focuses on enhancing heritage and tourism resources and their tourism and economic exploitation. AgzulNebɣa ad d-nessebgen s tezrawt-a azal i tesɛa teywalt deg udellel n tmerrit deg taɣult n tgemmi, ladɣa deg usissen n yizamulen imaziɣen. Taywalt tettuneḥsab d allal agejdan i yessegzayen izamulen-a i wid d-yettẓuren tamdint n Bgayet. Akken ad nessiweḍ ɣer yiswi-nneɣ, nemlal d wid ibedden ɣef teywalt deg tenmehla n yidles, d tenmehla n tmerrit deg waɣir n Bgayet, akken aɣ-d-segzun tarrayt n taywalt i ḍefren i usissen s yizamulen imaziɣen n temnaḍt n Bgayet. Neḍfer tiẓri n Jean Davallon, i ibedden ɣef tikci n wazal i tmerrit d tgemmi d useqdec-nsent deg yiḥricen n tmerrit d tdamsa.