ASPECTS OF ENTERPRISE INNOVATION MANAGEMENT

This article is devoted to the analysis of key aspects of enterprise innovation management in the context of the innovative growth of the Russian economy. The purpose of the study is to determine the priorities of innovative activities of enterprises and develop proposals to improve their economic efficiency. The tasks included studying the complex nature of the innovation process, analyzing the concept of “innovative potential of a company”, as well as clarifying the differences between an “innovatively active enterprise” and an “innovative enterprise”, taking into account the problems of evaluating the novelty of products. The results show that the success of innovation depends on the effectiveness of economic strategies and a clear understanding of innovation potential. The difficulties in defining an innovative enterprise and evaluating the novelty of products are revealed. The scientific novelty of the work consists in clarifying the conceptual framework of innovation management and systematizing approaches to prioritizing innovation activities at the enterprise level. The practical significance lies in the formation of recommendations for improving the competitiveness of Russian enterprises by optimizing their innovation processes.