ENTERPRISE BANKRUPTCY: CAUSES AND PREVENTIVE MEASURES

Bankruptcy of enterprises is one of the most acute problems of modern economy, affecting the stability of markets, employment and investment climate. The article analyzes the causes of enterprise insolvency and measures to prevent it, including predictive models, financial strategies, management decisions and legal mechanisms. According to the authors, the initial causes of enterprise bankruptcy originate within its finances, including the capital structure, which results in a regular inability to make payments. The authors emphasize that the prevention of bankruptcy should become one of the directions of management activities at Russian enterprises, implemented on the basis of the development and application of a wide range of measures and instruments of preventive action. As a basis for the prevention of financial insolvency of the enterprise they consider a comprehensive approach that combines analytical work, improvement of operational efficiency and strategic planning.