FORMING AN OPTIMAL CHANGE MANAGEMENT STRATEGY TO MAXIMIZE THE EFFECT OF BUSINESS PROCESS OPTIMIZATION

Progress and sustainable growth of a company are unthinkable without continuous transformation. Systematic improvement of business procedures is a key factor in maintaining competitive advantages. The evolution of an organization implies permanent restructuring. In order to effectively adapt to changing circumstances, strategies should be developed that are aimed at reducing the likelihood of failures and optimizing the functioning of the enterprise. The basis for the transformation strategy should be a clear understanding of the need for change, as well as taking into account the opinion of the management, potential dangers and possible rejection by employees.