METHODOLOGY OF THE ANALYSIS OF THE INNOVATION STRATEGY AT THE ENTERPRISE

The article is devoted to the methodology of analyzing innovation strategies at an enterprise in the context of digital transformation. The author emphasizes the importance of a comprehensive and systematic analysis of innovative strategies to ensure sustainable development and business competitiveness. The paper examines existing approaches and methods of analysis, including models of «Open Innovation», «Blue Ocean Strategy», «Stage-Gate Process», as well as Agile and Lean techniques. A methodology is proposed that includes the diagnosis of innovation activity, the formation of a system of criteria and indicators, the monitoring of innovative activities and the analysis of the data obtained.