The importance of creativity and self-efficacy in enterprise education

Abstract Enterprise education is lauded as a mechanism for transferring entrepreneurial skills, mindsets, and tendencies to students. We examine the changing levels of entrepreneurial tendencies of a cohort of students of enterprise education, focusing on entrepreneurial selfefficacy and entrepreneurial intentions. A sample group of undergraduate business students (n=177) were surveyed at the outset and conclusion of a year-long enterprise education module. Results highlight a lower pre-module level of entrepreneurial self-efficacy for female students and a significant increase in their self-efficacy levels after the module. We find entrepreneurial self-efficacy (established before the module and developed during) predicts entrepreneurial intentions and module satisfaction. Creativity training and individual creativity positively affect entrepreneurial intentions and module satisfaction, highlighting the importance of embedding creativity in such a module. These findings are useful to those developing future enterprise curricula.