From traits to intentions: examining the role of personality, innovation, creativity, entrepreneurship and leadership among students

This study investigates the connection between the big five personality model (BFPM) attributes and entrepreneurial intentions (EPI) among higher education students in Khyber Pakhtunkhwa, Pakistan. Additionally, it explores the mediating roles of innovation and creativity, as well as the moderating effect of leadership capabilities. Data were collected from students at various higher education institutions and incubation centres, and analysed using stepwise regression in line with Baron and Kenny's procedures. Results reveal that openness to experience, extraversion, and agreeableness significantly correlate with students' EPI. Conversely, neuroticism and openness to experience relate significantly to creativity and innovative behaviour. Moreover, creativity and innovation mediate the relationship between BFPM and EPI. Interestingly, leadership abilities show a partial moderating effect. This research uniquely contributes to understanding EPI in a developing country context and highlights the importance of fostering innovative thinking and entrepreneurial leadership among students, offering valuable insights for educational policymakers.