Innovations in Media Teaching with Artificial Intelligence

The beginning of the 2020s was marked by the widespread introduction of artificial intelligence in all spheres of social life. This began with the development from the appearance of several platforms in 2021 to the offer of more than a thousand different varieties of them by the end of 2024. Such development led to revolutionary changes in the field of mass media. And this put in a number of the most important tasks a deep renewal of the methods of teaching media disciplines in university courses.The topic of using artificial intelligence in teaching media disciplines is completely new for university pedagogy. The methodological apparatus includes a survey of 160 students, as well as a method of observing students' activities during classes, a method of comparing tasks and results, and a method of studying the degree of scientific elaboration of a certain topic. In November 2024, a methodological seminar was held at the Taras Shevchenko Kyiv National University Educational and Scientific Institute of Journalism at the Department of Advertising and Public Relations, dedicated to some aspects of updating pedagogical activities in the context of using AI. The experience gained as of the end of 2024 showed both the first achievements and the first problems in these processes. All of them should be subject to discussion in the scholar and pedagogical environment of Ukrainian Universities.