Language Memes Analysis in Business Advertisements

Advertisements often rely on language memes to share information with commercial and cultural value, effectively grabbing consumers' attention and boosting product or service sales. These memes, known for their replicability, adaptability, and memorability, play a key role in shaping consumer perceptions and behaviors. With the spread of business advertisements, the information of advertisements are more easily acceptable and rememberable. This not only strengthens customers' loyalty but also effectively promotes consumption and elevates the core value of the brand. In conclusion, the strategic use of language memes in business advertising serves as a powerful tool for building brand identity and fostering long-term consumer relationships.

Publication Details

Journal
Journal of Language Testing & Assessment
Published
2025-01-01
DOI
https://doi.org/10.23977/langta.2025.080104
Primary Topic
Humor Studies and Applications
Type
article
Field-Weighted Citation Impact
0.00
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article

Language Memes Analysis in Business Advertisements

Journal of Language Testing & Assessment
Humor Studies and Applications
article

Language Memes Analysis in Business Advertisements

article en

Abstract

Advertisements often rely on language memes to share information with commercial and cultural value, effectively grabbing consumers' attention and boosting product or service sales. These memes, known for their replicability, adaptability, and memorability, play a key role in shaping consumer perceptions and behaviors. With the spread of business advertisements, the information of advertisements are more easily acceptable and rememberable. This not only strengthens customers' loyalty but also effectively promotes consumption and elevates the core value of the brand. In conclusion, the strategic use of language memes in business advertising serves as a powerful tool for building brand identity and fostering long-term consumer relationships.

Journal of Language Testing & AssessmentVol. 8(1)
Openalex Percentile: Top 83%
Humor Studies and Applications
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Language Memes Analysis in Business Advertisements · Journal of Language Testing & Assessment (2025) | TGRS Research Map | TGRS