Implementing a text messaging service for parents and carers of young children

smartphone ownership is widespread, with research conducted by Uswitch (2024) showing that in 2023, 98% of all people aged 16-24 years had a smartphone.Neither was smartphone use confined to the young, with 86% of those aged 55-64 years and 80% of those aged 65 years or more owning one (Uswitch 2024).In addition, Ofcom's (2024) annual digital nation report showed that in May 2024, adults in the UK spent an average of four hours and 20 minutes per day online, predominantly on their smartphones but also on other devices such as tablets and laptops.